Skip to Main Content

TMDB - Tests and Measures Database: BeardenNetemeyerHaws2011

Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research (3rd ed) (2011)

To obtain this resource, you may:

1. Check your library catalog
2. Click on the WORLDCAT link provided to determine if a library near you owns this item and then find out if/how you may borrow it
3. Contact your institution's Interlibrary Loan Department to interlibrary loan it from another institution
4. Purchase the item via Amazon or other merchant
5. Check Google Books for "full view" or "limited preview"

Full-text instruments available in:

Bearden, W. O., Netemeyer, R. G., & Haws, K. L. (Eds.). (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3rd ed.). Thousand Oaks, CA: Sage. [141 full-text measures]


HOFSTRA UNIVERSITY AXINN LIBRARY     REF HF5415.3 B323 2011

 

FIND THIS BOOK IN ANOTHER LIBRARY:
http://www.worldcat.org/oclc/849043029

 

TRAITS AND INDIVIDUAL DIFFERENCES VARIABLES:
SCALES RELATED TO INTERPERSONAL ORIENTATION, NEEDS/PREFERENCES AND SELF-CONCEPT

Ten-item and five-item personality inventories (2003)
Gosling, Rentfrow & Swann
IN Bearden, Netermeyer & Haws (2011), pp. 15-17

Consumer self-confidence (CSC) (2001)
Bearden, Hardesty & Rose
IN Bearden, Netermeyer & Haws (2011), pp. 18-21

Interpersonal orientation (CAD scale) (1967)
Cohen
IN Bearden, Netermeyer & Haws (2011), pp. 22-25

Long-term orientation (LTO) (2006)
Bearden, Money & Nevins
IN Bearden, Netermeyer & Haws (2011), pp. 26-28

Maximization (2002, 2008)
Schwartz et al.
IN Bearden, Netermeyer & Haws (2011), pp. 29-31

Need for cognition (NFC) (1982)
Cacioppo & Petty
IN Bearden, Netermeyer & Haws (2011), pp. 32-35

Need to evaluate (NES) (1996)
Jarvis & Petty
IN Bearden, Netermeyer & Haws (2011), pp. 36-38

Need for touch (NFT) (2003)
Peck & Childers
IN Bearden, Netermeyer & Haws (2011), pp. 39-41

Consumer's need for uniqueness (CNFU) (2001)
Tian, ,Bearden & Hunter
IN Bearden, Netermeyer & Haws (2011), pp. 42-45

Preference for consistency (PFC) (1995)
Cialdini, Trost & Newsom
IN Bearden, Netermeyer & Haws (2011), pp. 46-48

Independent and interdependent self-construals  (1994)
Singelis
IN Bearden, Netermeyer & Haws (2011), pp. 49-51

Horizontal and vertical individualism and collectivism (1995, 1998)
Singelis et al.
IN Bearden, Netermeyer & Haws (2011), pp. 52-55

Self-concept clarity (SCC) (1996)
Campbell et al.
IN Bearden, Netermeyer & Haws (2011), pp. 56-58

Self-concepts, person concepts, and product concepts (1981)
Malhotra
IN Bearden, Netermeyer & Haws (2011), pp. 59-61

Vanity: Trait aspects of vanity (1995)
Netemeyer, Burton & Lichtenstein
IN Bearden, Netermeyer & Haws (2011), pp. 62-64

 

TRAITS AND INDIVIDUAL DIFFERENCE VARIABLES:
SCALES RELATED TO CONSUMER COMPULSIVENESS AND IMPULSIVENESS

Compulsive buying index (CBI) - An expanded measure (2008)
Ridgway, Kukar -Kinney & Monroe
IN Bearden, Netermeyer & Haws (2011), pp. 65-67

Compulsive consumption: A diagnostic Tool/Clinical screener for classifying compulsive consumers (1989, 1992)
Faber & O'Guinn
IN Bearden, Netermeyer & Haws (2011), pp. 68-70

Hyperopia (2008)
Haws & Poynor
IN Bearden, Netermeyer & Haws (2011), pp. 71-72

Buying impulsiveness scale (1995)
Rook & Fisher
IN Bearden, Netermeyer & Haws (2011), pp. 73-74

Consumer impulsiveness scale (CIS) (1996)
Puri
IN Bearden, Netermeyer & Haws (2011), pp. 75-77

General self-control (SCS) (2004)
Tangney, Baumeister  & Boone
IN Bearden, Netermeyer & Haws (2011), pp. 78-79

Consumer spending self-control (CSSC) (2010)
Haws & Bearden
IN Bearden, Netermeyer & Haws (2011), pp. 80-81

 

TRAITS AND INDIVIDUAL DIFFERENCE VARIABLES:
SCALES RELATED TO COUNTRY IMAGE AND AFFILIATION

Country image scale (1993)
Martin & Eroglu
IN Bearden, Netermeyer & Haws (2011), pp. 82-84

Country-of-origin scale (1994, 1992)
Parameswaran & Pisharodi
IN Bearden, Netermeyer & Haws (2011), pp. 85-89

Ethnocentrism: Consumer ethnocentrism (CETSCALE) (1987)
Shimp & Sharma
IN Bearden, Netermeyer & Haws (2011), pp. 90-92

 

TRAITS AND INDIVIDUAL DIFFERENCE VARIABLES:
SCALES RELATED TO CONSUMER OPINION LEADERSHIP AND OPINION-SEEKING

Market maven: Propensity to provide marketplace and shopping information (1987)
Feick  & Price
IN Bearden, Netermeyer & Haws (2011), pp. 93-95

Opinion leadership (1986, 1970)
Childers, King & Summers
IN Bearden, Netermeyer & Haws (2011), pp. 96-100

Opinion leadership and information seeking (1971)
Reynolds & Darden
IN Bearden, Netermeyer & Haws (2011), pp. 101-102

Opinion leaders and opinion seekers (OL and OS) (1996)
Flynn, Goldsmith & Eastman
IN Bearden, Netermeyer & Haws (2011), pp. 103-105

 

TRAITS AND INDIVIDUAL DIFFERENCE VARIABLES:
SCALES RELATED TO INNOVATIVENESS

Cognitive and sensory innovativeness (1990)
Venkatraman & Price
IN Bearden, Netermeyer & Haws (2011), pp. 106-108

Domain specific innovativeness (DSI) (1991)
Goldsmith & Hofacker
IN Bearden, Netermeyer & Haws (2011), pp. 109-111

High in emergent nature consumers (2010)
Hoffman, Kopalle  & Novak
IN Bearden, Netermeyer & Haws (2011), pp. 112-114

Consumer independent judgment-making (CIJM);  Consumer novelty seeking (CNS) (1995)
Manning, Bearden & Madden
IN Bearden, Netermeyer & Haws (2011), pp. 115-117

Use innovativeness (1983)
Ridgway & Ridgway
IN Bearden, Netermeyer & Haws (2011), pp. 118-120

Technology readiness index (or TECHQUAL™); optimism (OPT), innovativeness (INN), discomfort (DIS), insecurity (INS) (2000)
Parasuraman
IN Bearden, Netermeyer & Haws (2011), pp. 121-123

Uniqueness: Desire for unique consumer products (DUCP) (1997)
Lynn & Harris
IN Bearden, Netermeyer & Haws (2011), pp. 124-126

 

TRAITS AND INDIVIDUAL DIFFERENCE VARIABLES:
SCALES RELATED TO CONSUMER SOCIAL INFLUENCE

Attention to social comparison information (ATSCI) (1984)
Lennox  & Wolfe
IN Bearden, Netermeyer & Haws (2011), pp. 127-128

Balanced inventory of desirable responding (BIDR 6); self-deceptive enhancement (SDE), impression management (IM) (1993)
Paulhus
IN Bearden, Netermeyer & Haws (2011), pp. 129-132

Intergenerational communication and influence on consumption (IGEN scales) (2000)
Viswanathan, Childers & Moore-Shay
IN Bearden, Netermeyer & Haws (2011), pp. 133-135

Interpersonal influence: Consumer susceptibility to interpersonal influence (1989)
Bearden, Netemeyer  & Teel
IN Bearden, Netermeyer & Haws (2011), pp. 136-139

Reference group influence: Consumer susceptibility to reference group influence
Park & Lessig
IN Bearden, Netermeyer & Haws (2011), pp. 140-142

Self-monitoring scale (1974)
Snyder
IN Bearden, Netermeyer & Haws (2011), pp. 143-145

Self-monitoring scale - Revised form (1984)
Lennox & Wolfe
IN Bearden, Netermeyer & Haws (2011), pp. 146-147

TV program connectedness scale (2004)
Russell, Norman & Heckler
IN Bearden, Netermeyer & Haws (2011), pp. 148-150

 

VALUES AND GOALS: GENERAL VALUES

List of values (LOV) (1983)
Kahle
IN Bearden, Netermeyer & Haws (2011), pp. 151-154

Rokeach value survey (RVS) (1968, 1973)
Rokeach
IN Bearden, Netermeyer & Haws (2011), pp. 155-160

Moral identity (2002)
Aquino & Reed
IN Bearden, Netermeyer & Haws (2011), pp. 162-164

 

VALUES AND GOALS:
VALUES RELATED TO ENVIRONMENTALISM AND SOCIALLY RESPONSIBLE CONSUMPTION

Attitudes influencing monetary donations to charitable organizations; Attitude toward helping others (AHO), Attitude toward charitable orgranization (ACO) (2000)
Webb, Green & Brashear
IN Bearden, Netermeyer & Haws (2011), pp. 165-167

Environmentally responsible consumers (ECOSCALE) (1995)
Stone, Barnes & Montgomery
IN Bearden, Netermeyer & Haws (2011), pp. 168-171

GREEN consumer values (2010)
Haws, K. L., Winterich , K. P., & Naylor, R. W.
IN Bearden, Netermeyer & Haws (2011), pp. 172-173

Health consciousness scale (HCS) (1988)
Gould
IN Bearden, Netermeyer & Haws (2011), pp. 174-175

Subjective leisure scales (SLS) (1983)
Unger & Kernan
IN Bearden, Netermeyer & Haws (2011), pp. 176-178

Socially responsible consumption behavior (SRCB) (1979, 1984)
Antil & Bennett
IN Bearden, Netermeyer & Haws (2011), pp. 179-182

Voluntary simplicity scale (VSS) (1986, 1981)
Cowles, Crosby & Leonard-Burton
IN Bearden, Netermeyer & Haws (2011), pp. 183-187

 

VALUES AND GOALS:
VALUES RELATED TO MATERIALISM AND POSSESSIONS/OBJECTS

Consumer attitudes to debt (1995)
Lea, Webley & Walker
IN Bearden, Netermeyer & Haws (2011), pp. 188-189

Frugality scale (1999)
Lastovicka et al.
IN Bearden, Netermeyer & Haws (2011), pp. 190-191

Materialism measure (1987)
Richins
IN Bearden, Netermeyer & Haws (2011), pp. 192-193

Material values (MVS) Short forms (2004).
Richins
IN Bearden, Netermeyer & Haws (2011), pp. 194-196

Materialism scales (1984, 1985)
Belk
IN Bearden, Netermeyer & Haws (2011), pp. 197-200

Materialistic attitudes (MMA) (1978)
Moschis & Churchill
IN Bearden, Netermeyer & Haws (2011), pp. 201-202

Material values (1992)
Richins & Dawson
IN Bearden, Netermeyer & Haws (2011), pp. 203-206

Nostalgia scale (1993)
Holbrook
IN Bearden, Netermeyer & Haws (2011), pp. 207-209

Possessions: Attachment to possessions (1992)
Ball & Tasaki
IN Bearden, Netermeyer & Haws (2011), pp. 210-211

Product retention tendency (PRT) (2010)
Haws et al.
IN Bearden, Netermeyer & Haws (2011), pp. 212-213

The spendthrift-tightwad scale (ST-TW) (2008)
Rick, Cryder & Loewenstein
IN Bearden, Netermeyer & Haws (2011), pp. 216-218

 

 

VALUES AND GOALS:
VALUES RELATED TO GOAL ORIENTATIONS AND PLANNING

 

Behavioral inhibition and behavioral activation systems (BIS/BAS scales) (1994)
Carver & White
IN Bearden, Netermeyer & Haws (2011), pp. 219-221

Elaboration on potential outcomes (EPO scale) (2008)
Nenkov,  Inman & Hulland
IN Bearden, Netermeyer & Haws (2011), pp. 222-224

Generalizable scale of propensity to plan (2010)
Lynch et al.
IN Bearden, Netermeyer & Haws (2011), pp. 225-227

Polychronic attitude index (PAI) (1991)
Kaufman, Lane & Lindquist
IN Bearden, Netermeyer & Haws (2011), pp. 228-229

Regulatory focus composite scale (RF-COMP) (2010)
Haws, Dholakia & Bearden
IN Bearden, Netermeyer & Haws (2011), pp. 230-231

Regulatory focus questionnaire (RFQ) (2001)
Higgins et al.
IN Bearden, Netermeyer & Haws (2011), pp. 232-234

Temporal focus scale (TFS) (2009)
Shipp, Edwards & Lambert
IN Bearden, Netermeyer & Haws (2011), pp. 235-236

 

INVOLVEMENT, INFORMATION PROCESSING, AND AFFECT:
INVOLVEMENT GENERAL TO SEVERAL PRODUCT CLASSES

Components of involvement (CP) (1979)
Lastovicka & Gardner
IN Bearden, Netermeyer & Haws (2011), pp. 237-239

Consumer involvement profiles: CIP and Jain and Srinivasan (1990) CIP scale (1985; 1990)
Laurent, et al.
IN Bearden, Netermeyer & Haws (2011), pp. 240-246

Enduring involvement index (1986)
Bloch, Sherrell  & Ridgway
IN Bearden, Netermeyer & Haws (2011), pp. 247-248

New involvement profile (NIP) (1990)
Jain & Srinivasan
IN Bearden, Netermeyer & Haws (2011), pp. 249-251

Personal involvement inventory (PII) (1985)
Zaichkowsky
IN Bearden, Netermeyer & Haws (2011), pp. 252-255

PII for advertising (PIIA) (1994)
Zaichkowsky
IN Bearden, Netermeyer & Haws (2011), pp. 256-257

Product intelligence (2007)
Rijsdijk, Hultink & Diamantopoulos
IN Bearden, Netermeyer & Haws (2011), pp. 258-261

RPII and OPII (1986)
McQuarrie  & Munson
IN Bearden, Netermeyer & Haws (2011), pp. 262-264

 

INVOLVEMENT, INFORMATION PROCESSING AND AFFECT:
PURCHASING INVOLVEMENT

Purchase decision involvement (PD) (1989)
Mittal
IN Bearden, Netermeyer & Haws (2011), pp. 265-266

Purchasing involvement (PI) (1985)
Slama & Tashchian
IN Bearden, Netermeyer & Haws (2011), pp. 267-269

Appendix to involvement: Comparing four modified involvement scales; modified PII, modified CIP, modified PDI, modified FCB  (1995)
Mittal
IN Bearden, Netermeyer & Haws (2011), pp. 270-271

 

INVOLVEMENT, INFORMATION PROCESSING, AND AFFECT:
SCALES RELATED TO INFORMATION PROCESSING: OPTIMAL STIMULATION MEASURES

Arousal seeking tendency (AST) (1974)
Mehrabian & Russell
IN Bearden, Netermeyer & Haws (2011), pp. 272-275

Change seeking index (CSI) short form (1994)
Steenkamp & Baumgartner
IN Bearden, Netermeyer & Haws (2011), pp. 276-277

Exploratory buying behavior tendencies (EBBT) (1996)
Baumgartner & Steenkamp
IN Bearden, Netermeyer & Haws (2011), pp. 278-280

Exploratory tendencies in consumer behavior scales (ETCBS) (1980)
Raju
IN Bearden, Netermeyer & Haws (2011), pp. 281-284

 

INVOLVEMENT, INFORMATION PROCESSING, AND AFFECT:
SCALES RELATED TO PROCESSING STYLE

Analytic/Holistic thinking scale (AHS)  (2007)
Choi, Koo & Choi
IN Bearden, Netermeyer & Haws (2011), pp. 286-288

Behavioral identification form (BIF)  (1989)
Vallacher & Wegner
IN Bearden, Netermeyer & Haws (2011), pp. 289-291

Situation-specific thinking styles (STSS )  (2009)
Novak & Hoffman
IN Bearden, Netermeyer & Haws (2011), pp. 292-294

Style of processing scale (SOP)   (1985)
Childers, Houston & Heckler
IN Bearden, Netermeyer & Haws (2011), pp. 295-296

Role overload of the wife (1982)
Reilly
IN Bearden, Netermeyer & Haws (2011), pp. 297-298

 

INVOLVEMENT, INFORMATION PROCESSING AND AFFECT:
SCALES RELATED TO AFFECT

Brief mood introspection scale (BMIS)  (1988)
Mayer, & Gaschke
IN Bearden, Netermeyer & Haws (2011), pp. 300-301

Consumer emotional intelligence scale (CEIS)  (2007)
Kidwell, Hardesty, & Childers
IN Bearden, Netermeyer & Haws (2011), pp. 302-305

Emotions: Consumption emotions set (CES)  (1997)
Richins
IN Bearden, Netermeyer & Haws (2011), pp. 306-309

Emotions: Dimensions of emotions   (1974)
Mehrabian & Russell
IN Bearden, Netermeyer & Haws (2011), pp. 310-312

Mood short form (MSF)  (1983)
Peterson & Sauber
IN Bearden, Netermeyer & Haws (2011), pp. 313-314

Positive and negative affect scales (PANAS)  (1988)
Watson, D., Clark, L. A., & Tellegen , A.
IN Bearden, Netermeyer & Haws (2011), pp. 315-316

 

REACTIONS TO MARKETING STIMULI:
MEASURES RELATED TO AD EMOTIONS AND AD CONTENT

Feelings toward ads (1987)
Edell & Burke
IN Bearden, Netermeyer & Haws (2011), pp. 317-320

Informational and transformational ad content (1984)
Puto & Wells
IN Bearden, Netermeyer & Haws (2011), pp. 321-323

Response profile: Viewer response profile (VRP)  (1979)
Schlinger
IN Bearden, Netermeyer & Haws (2011), pp. 324-327

Expertise, trustworthiness, and attractiveness of celebrity endorsers (1990)
Ohanian
IN Bearden, Netermeyer & Haws (2011), pp. 328-330

Public opinion toward advertising (1993)
Pollay  & Mittal
IN Bearden, Netermeyer & Haws (2011), pp. 331-332

Skepticism toward advertising (1998)
Obermiller & Spangenberg
IN Bearden, Netermeyer & Haws (2011), pp. 333-335

 

REACTIONS TO MARKETING STIMULI:
MEASURES RELATED TO BRAND/PRODUCT RESPONSES AND SHOPPING STYLES

Brand experience scale (2009)
Brakus, Schmitt & Zarantello
IN Bearden, Netermeyer & Haws (2011), pp. 336-338

Consumer evaluations of brand extensions (1990)
Aaker & Keller
IN Bearden, Netermeyer & Haws (2011), pp. 339-340

Brand personality (1997)
Aaker
IN Bearden, Netermeyer & Haws (2011), pp. 341-343

Gender dimensions of brand personality
Masculine brand personality (MBP)
Feminine brand personality (FBP) (2009)
Grohmann
IN Bearden, Netermeyer & Haws (2011), pp. 344-346

New measure of brand personality (NMBP)  (2009)
Gruens, Weijters & De Wulf
IN Bearden, Netermeyer & Haws (2011), pp. 347-349

Meaning of branded products scale (2008)
Strizhakova, Coulter & Price
IN Bearden, Netermeyer & Haws (2011), pp. 350-353

Centrality of visual product aesthetics (CVPA)  (2003)
Bloch, Brunel, & Arnold
IN Bearden, Netermeyer & Haws (2011), pp. 354-355

Consumers' emotional attachments to brands (2005)
Thomson, MacInnis & Park
IN Bearden, Netermeyer & Haws (2011), pp. 356-357

Hedonic shopping motivations (2003)
Arnold & Reynolds
IN Bearden, Netermeyer & Haws (2011), pp. 358-359

Hedonic and utilitarian consumer attitudes (1991)
Batra & Ahtola
IN Bearden, Netermeyer & Haws (2011), pp. 360-363

Hedonic and utilitarian consumer attitudes (2003)
Spangenberg, Voss & Crowley
IN Bearden, Netermeyer & Haws (2011), pp. 362-365

Hedonic/Utilitarian attitudes (HED/UT)  (2003)
Voss, Spangenberg & Grohmann
IN Bearden, Netermeyer & Haws (2011), pp. 364-366

Hedonic and utilitarian shopping values (1994)
Babin, Darden & Griffin
IN Bearden, Netermeyer & Haws (2011), pp. 367-369

Attitude toward private label products scale (1998)
Burton et al.
IN Bearden, Netermeyer & Haws (2011), pp. 370-371

Self-brand connection (2003)
Escalas & Bettman
IN Bearden, Netermeyer & Haws (2011), pp. 372-373

Shopping styles: Consumer styles inventory (CSI) (1986/1990)
Sproles, Kendall & Sproles
IN Bearden, Netermeyer & Haws (2011), pp. 374-377

 

REACTIONS TO MARKETING STIMULI:
MEASURES RELATED TO PRICING RESPONSES

Price perception scales (1993)
Lichtenstein, Ridgway & Netemeyer
IN Bearden, Netermeyer & Haws (2011), pp. 378-379

Pricing tactic persuasion knowledge (PTPK)  (2007)
Hardesty, Bearden & Carlson
IN Bearden, Netermeyer & Haws (2011), pp. 380-383

Value consciousness and coupon proneness (VC and CP)  (1990)
Lichtenstein, Netemeyer & Burton
IN Bearden, Netermeyer & Haws (2011), pp. 384-386

 

ATTITUDES ABOUT THE PERFORMANCE OF BUSINESS FIRMS, SATISFACTION AND POST-PURCHASE BEHAVIOR, SOCIAL AGENCIES AND THE MARKETPLACE:
CONSUMER ATTITUDES TOWARD BUSINESS PRACTICES AND MARKETING

Consumer attitudes toward marketing and consumerism (1972)
Barksdale & Darden
IN Bearden, Netermeyer & Haws (2011), pp. 387-391

Consumer attitudes toward marketplace globalization (GCO)  (2006)
Alden, Steenkamp & Batra
IN Bearden, Netermeyer & Haws (2011), pp. 392-393

Customer-based reputation of a service firm (CBR scale)  (2007)
Walsh & Beatty
IN Bearden, Netermeyer & Haws (2011), pp. 394-396

Experiential value scale (EVS)  (2001)
Mathwick, Malhotra & Rigdon
IN Bearden, Netermeyer & Haws (2011), pp. 397-398

Sentiment: The index of consumer sentiment toward marketing (1986)
Gaski & Etzel
IN Bearden, Netermeyer & Haws (2011), pp. 399-401

Service quality (SERVQUAL)  (1986/1988)
Parasuraman, Zeithaml & Berry
IN Bearden, Netermeyer & Haws (2011), pp. 402-405

Service quality of retail stores (1996)
Dabholkar, Thorpe & Rentz
IN Bearden, Netermeyer & Haws (2011), pp. 406-409

Electronic service quality (E-S-QUAL)  (2005)
Parasuraman, Zeithaml & Malhotra
IN Bearden, Netermeyer & Haws (2011), pp. 410-412

The eTail quality scale (ETailQ)  (2003)
Wolfinbarger & Gilly
IN Bearden, Netermeyer & Haws (2011), pp. 413-415

Service convenience (SERVCON)  (2007)
Seiders et al.
IN Bearden, Netermeyer & Haws (2011), pp. 416-418

Organizational service orientation (SERV*OR)  (1998)
Lytle, Hom & Mokwa
IN Bearden, Netermeyer & Haws (2011), pp. 419-422

Service quality: Physical distribution service quality (1997)
Bienstock, Mentzer  & Bird
IN Bearden, Netermeyer & Haws (2011), pp. 423-426

 

ATTITUDES ABOUT THE PERFORMANCE OF BUSINESS FIRMS, SATISFACTION AND POST-PURCHASE BEHAVIOR, SOCIAL AGENCIES, AND THE MARKETPLACE:
SCALES RELATED TO POST-PURCHASE BEHAVIOR:
CONSUMER DISCONTENT

Alienation: Consumer alienation from the marketplace (1978)
Allison
IN Bearden, Netermeyer & Haws (2011), pp. 429-431

Assertiveness and aggressiveness (1983)
Richins
IN Bearden, Netermeyer & Haws (2011), pp. 432-434

Coping (2005)
Duhachek
IN Bearden, Netermeyer & Haws (2011), pp. 435-438

Discontent: Consumer discontent scale (1976)
Lundstrom & Lamont
IN Bearden, Netermeyer & Haws (2011), pp. 439-443

Regret experience measure (REM)  (1999)
Creyer & Ross
IN Bearden, Netermeyer & Haws (2011), pp. 444-445

Business ethics: Ethical behavior in research organizations (1988)
Ferrell & Skinner
IN Bearden, Netermeyer & Haws (2011), pp. 446-447

Ethics: Improving evaluations of business ethics (1990)
Reidenbach & Robin
IN Bearden, Netermeyer & Haws (2011), pp. 448-450

Ethics: Corporate ethics scale (CEP)  (1989)
Hunt, Wood & Chonko
IN Bearden, Netermeyer & Haws (2011), pp. 451-452

Ethics: Marketing norms ethics scale (1993)
Vitell,  Rallapalli & Singhapakdi
IN Bearden, Netermeyer & Haws (2011), pp. 453-455

 

ATTITUDES ABOUT THE PERFORMANCE OF BUSINESS FIRMS, SATISFACTION AND POST-PURCHASE BEHAVIOR, SOCIAL AGENCIES AND THE MARKETPLACE:
BUSINESS ATTITUDES TOWARD THE MARKETPLACE

Measure of CRM process and its impact on performance (2004)
Reinartz, Krafft & Hoyer
IN Bearden, Netermeyer & Haws (2011), pp. 456-458

Culture: Organizational culture (1993)
Deshpande, Farley & Webster
IN Bearden, Netermeyer & Haws (2011), pp. 459-461

Customer orientation (1993)
Deshpande, Farley & Webster
IN Bearden, Netermeyer & Haws (2011), pp. 462-463

Interaction orientation (2008)
Ramani & Kumar
IN Bearden, Netermeyer & Haws (2011), pp. 464-466

Market orientation (1990)
Narver & Slater
IN Bearden, Netermeyer & Haws (2011), pp. 467-469

Market orientation (MARKOR)  (1993)
Kohli, Jaworski & Kumar
IN Bearden, Netermeyer & Haws (2011), pp. 470-472

Marketing research: Trust and use of market research (1992)
Moorman, Zaltman & Deshpande
IN Bearden, Netermeyer & Haws (2011), pp. 473-476

 

SALES, SALES MANAGEMENT, ORGANIZATIONAL BEHAVIOR AND INTERFIRM-INTRAFIRM ISSUES:
JOB SATISFACTION MEASURES

Agents' socially desirable responding (ASDR)  (2009)
Manning, Bearden & Tian
IN Bearden, Netermeyer & Haws (2011), pp. 477-479

Job characteristic inventory (JCI)  (1979)
Sims, Szilagyi & Keller
IN Bearden, Netermeyer & Haws (2011), pp. 480-483

Job satisfaction of industrial salesperson (INDSALES)  (1974)
Churchill, Ford & Walker
IN Bearden, Netermeyer & Haws (2011), pp. 484-492

 

SALES, SALES MANAGEMENT, ORGANIZATIONAL BEHAVIOR AND INTERFIRM-INTRAFIRM ISSUES:
ROLE PERCEPTIONS/CONFLICT

Role ambiguity: Multifaceted, multidimensional role ambiguity (MULTIRAM)  (1991)
Singh & Rhoads
IN Bearden, Netermeyer & Haws (2011), pp. 498-500

Role conflict and role ambiguity (1970)
Rizzo, House & Lirtzman
IN Bearden, Netermeyer & Haws (2011), pp. 501-503

Work-family conflict and family-work conflict scales (1996)
Netemeyer, Boles & McMurrian
IN Bearden, Netermeyer & Haws (2011), pp. 504-506

 

SALES, SALES MANAGEMENT, ORGANIZATIONAL BEHAVIOR AND INTERFIRM-INTRAFIRM ISSUES:
JOB BURNOUT/TENSION

Burnout in customer service representatives (1994)
Singh, Goolsby & Rhoads
IN Bearden, Netermeyer & Haws (2011), pp. 507-509

Tension: Job-induced tension (1972)
House & Rizzo
IN Bearden, Netermeyer & Haws (2011), pp. 510-511

 

SALES, SALES MANAGEMENT, ORGANIZATIONAL BEHAVIOR, AND INTERFIRM-INTRAFIRM ISSUES:
PERFORMANCE MEASURES

Organizational citizenship behaviors (OCBS)  (1993)
MacKenzie, Podsakoff, & Fetter
IN Bearden, Netermeyer & Haws (2011), pp. 512-514

Sales force theory-of-mind scale (SToM)  (2009)
Dietvorst et al.
IN Bearden, Netermeyer & Haws (2011), pp. 515-517

Sales performance scale (1982)
Behrman, D. N., & Perreault , W. D., Jr.
IN Bearden, Netermeyer & Haws (2011), pp. 518-519

Salesperson performance (1994)
Sujan, Weitz & Nirmalya
IN Bearden, Netermeyer & Haws (2011), pp. 520-521

 

SALES, SALES MANAGEMENT, ORGANIZATIONAL BEHAVIOR AND INTERFIRM-INTRAFIRM ISSUES:
CONTROL AND LEADERSHIP

Control: Supervisory control (1996)
Challagalla & Shervani
IN Bearden, Netermeyer & Haws (2011), pp. 522-525

Perceived leader behavior scales (1974)
House & Dessler
IN Bearden, Netermeyer & Haws (2011), pp. 528-530

 

SALES, SALES MANAGEMENT, ORGANIZATIONAL BEHAVIOR AND INTERFIRM-INTRAFIRM ISSUES:
ORGANIZATIONAL COMMITMENT

Occupational and organizational commitment (1993)
Meyer, Allen & Smith
IN Bearden, Netermeyer & Haws (2011), pp. 531-534

Organizational commitment (OCQ)  (1979)
Mowday, Steers & Porter
IN Bearden, Netermeyer & Haws (2011), pp. 535-537

Organizational commitment (1985)
Hunt, Chonko & Wood
IN Bearden, Netermeyer & Haws (2011), pp. 538-539

Organizational justice (2001)
Colquitt
IN Bearden, Netermeyer & Haws (2011), pp. 540-541

 

SALES, SALES MANAGEMENT, ORGANIZATIONAL BEHAVIOR AND INTERFIRM-INTRAFIRM ISSUES:
SALES/SELLING APPROACHES

Adaptive selling (ADAPTS)  (1990)
Spiro & Weitz
IN Bearden, Netermeyer & Haws (2011), pp. 542-544

Customer orientation of salespeople (SOCO)  (1982)
Saxe & Weitz
IN Bearden, Netermeyer & Haws (2011), pp. 545-548

 

SALES, SALES MANAGEMENT, ORGANIZATIONAL BEHAVIOR AND INTERFIRM-INTRAFIRM ISSUES:
INTER- / INTRA-FIRM ISSUES OF INFLUENCE AND POWER

Alliance competence and alliance resources (2002)
Lambe, Spekman & Hunt
IN Bearden, Netermeyer & Haws (2011), pp. 549-551

Alliance orientation (2006)
Kandemir, Yaprak & Cavusgil
IN Bearden, Netermeyer & Haws (2011), pp. 552-553

Influence strategies in marketing channels (1992)
Boyle et al.
IN Bearden, Netermeyer & Haws (2011), pp. 554-557

Power: Dependence-based measure of interfirm power in channels (1983)
Frazier
IN Bearden, Netermeyer & Haws (2011), pp. 558-560

Power: Distributor, manufacturer, and customer market power (1988)
Butaney & Wortzel
IN Bearden, Netermeyer & Haws (2011), pp. 561-564

Power and influence in group settings (1989)
Kohli
IN Bearden, Netermeyer & Haws (2011), pp. 565-568

Power sources in a marketing channel (1985)
Gaski & Nevin
IN Bearden, Netermeyer & Haws (2011), pp. 569-573

 

SALES, SALES MANAGEMENT, ORGANIZATIONAL BEHAVIOR AND INTERFIRM-INTRAFIRM ISSUES:
OTHER MEASURES RELATED TO INTERFIRM ISSUES

Economic and social satisfaction (2000)
Geyskens  & Steenkamp
IN Bearden, Netermeyer & Haws (2011), pp. 574-575

Managers' perceptions of relationship marketing in inter-organizational exchanges (2007)
McNally & Griffin
IN Bearden, Netermeyer & Haws (2011), pp. 576-577

Norms: Relational norms (1992)
Heide & John
IN Bearden, Netermeyer & Haws (2011), pp. 578-579

Performance: Supplier perceptions of reseller performance (1992)
Kumar, Stern & Achrol
IN Bearden, Netermeyer & Haws (2011), pp. 580-583

Satisfaction-channel satisfaction (SATIND and SATDIR)  (1984)
Ruekert & Churchill
IN Bearden, Netermeyer & Haws (2011), pp. 584-587

 

Hofstra University

This site is compliant with the W3C-WAI Web Content Accessibility Guidelines
HOFSTRA UNIVERSITY Hempstead, NY 11549-1000 (516) 463-6600 © 2000-2024 Hofstra University