Marketing 124 - Spring 2020 - Consumer Behavior - Prof. Caccavale

• Start your research at the Library Homepage [www.hofstra.edu/library]
• Electronic resources are available 24/7 on- and off-campus
• Electronic resources contain 
  • Business information about companies and industries
  • Newspapers from around the world
  • Magazine and journal articles
• Click on the box Databases by Subject and select
  • Accounting/Business/Finance/Marketing

Search the Catalog to locate

• Print books
• Electronic books
  • Search Hint: 
    • Use the words boomers, millennials or "gen y"
    • Type "market segmentation"

• Open this section and click on the link for eBooks
• Click on the Richard K. Miller Business Handbooks link
  • Begin with Consumer Behavior 2019 - 2020 
  • Explore other titles as your research focus develops
  • Look at the older archived titles that will provide you with a sense of how this demographic changes over time