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Marketing 124 - Spring 2020 - Consumer Behavior - Prof. Caccavale

Your Gateway to Business Information

  • Start your research at the Library Homepage []
  • Electronic resources are available 24/7 on- and off-campus
  • Electronic resources contain 
    • Business information about companies and industries
    • Newspapers from around the world
    • Magazine and journal articles
  • Click on the box Databases by Subject and select

Search the Catalog to locate

  • Print books
  • Electronic books
    • Search Hint: 
      • Use the words boomers, millennials or "gen y"
      • Type "market segmentation"


  • Open this section and click on the link for eBooks
  • Click on the Richard K. Miller Business Handbooks link
    • Begin with Consumer Behavior 2019 - 2020 
    • Explore other titles as your research focus develops
    • Look at the older archived titles that will provide you with a sense of how this demographic changes over time
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