The following identification of generational cohorts is from the Richard K. Miller Consumer Behavior Handbook 2019 - 2020
In this description, generations are identified by their birth year
- Seniors (Great Generation): 1945 and before
- Baby Boomers: 1946-1964
- Generation X (Gen X): 1965-1979
- Millennials (Gen Y): 1980-2000
- Generation Z (Gen Z): 2001 - present