LibGuides: Public Relations: Reference Tools

Electronic Reference Databases

You must log into the my.hofstra.edu portal and access the Library home page in order to use these databases.

Gale eBooks This link opens in a new window
Searchable by keyword and subject. Full text. Includes graphics.
Oxford English Dictionary This link opens in a new window
English dictionary includes present-day meanings as well as the history of individual words and of the language, traced through 3 million quotations, from classic literature and specialist periodicals to films scripts and cookery books.
WMS Discovery This link opens in a new window
Online catalog of Hofstra University Libraries holdings. Includes electronic reference books. Restrict your search to the Reference collection on each search screen. (See box to the right.)

PRIZM - Market Segmentation Research by zip code from Nielsen
At the top of the page, to the right of the Home link, click on the ZIP Code Look-up link.
Market Segmentation from Nielsen
At the top of the page, to the right of the Home link, click on the ZIP Code Look-up link.
PEW Research on Social Trends
United States Census