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Marketing 173 - Global Fashion Marketing - Fall 2021 - Prof. Cafarelli

Access Axinn Library

  • Start at the Library Homepage https://libguides.hofstra.edu/hulhome
  • See the PowerPoint below for an overview of how to access Library Resources

Finding Articles

  • Click on the link Browse our full list of online databases
    • Academic Search Complete
    • Business Source Premier
    • Factiva - global perspective
    • JSTOR - global perspective

 

  • WWD: Women's Wear Daily is found full-test is Business Source Premier

 

Journal Finder

Use Journal Finder to locate electronic content about the fashion and clothing industries. 132 different titles appear including Women's Wear Daily and various country reports. Each entry indicates the electronic resource with that title.

For example:

  • Which database contains WWD [Women's Wear Daily]?
  • Enter wwd in the dialog box
  • Business Source Premier contains the full-text WWD from 2004 - the most current issue
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