Marketing 173 - Global Fashion Marketing - Fall 2020 - Prof. Cafarelli

Start at the Library Homepage http://www.hofstra.edu/library

Click on Databases by Subject → Select a Subject → Accounting/Business/Finance/Marketing and click GO

For this assignment use:

Business Source Premier - focus on business

Factiva - global perspective

JSTOR - global perspective

You will also find articles in Academic Search Complete

Use Journal Finder to locate electronic content about the fashion and clothing industries. 132 different titles appear including Women's Wear Daily and various country reports. Each entry indicates the electronic resource with that title.

For example:

• Which database contains WWD [Women's Wear Daily]?
• Enter wwd in the dialog box
• Business Source Premier contains the full-text WWD from 2004 - the most current issue