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Marketing 131 - Principles of Advertising - Fall 2020 - Prof. Evans

Axinn Library - Your Gateway to Business Information

  • Start your research at the Library Homepage []
  • At the left side of the screen [or if you are using a phone or tablet] open the box Databases by Subject
    • highlight Accounting/Business/Finance/Marketing then  click GO
  • These applications are available 24/7 on- and off-campus
  • This is where you will find:
    • company financials
    • standard ratios
    • regulatory filings
    • company profiles
    • industry surveys
    • SWOT reports
    • newspapers & magazines & trade publications 
    • scholarly, peer-reviewed articles
  • When you are off-campus you will be prompted to enter your network credentials when you click on any application
    • This prompt will appear once per session

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