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Marketing 101 - Summer 2020 - Principles of Marketing - Prof. Kulvwait

Your Gateway to Business Information

  • Begin your research at the Library Homepage []
  • These electronic resources are available 24/7off-campus
  • These electronic resources contain quantitative and qualitative data about companies and industries. This is also where you will find newspaper, magazine and journal articles
  • At the left side of the screen click on the link Databases by Subject and select the subject area Accounting/Business/Finance/Marketing
  • Attached is a PowerPoint that will provide you with a visual demonstration to help you access the library

Journal Finder

  • Journal Finder links you to the full-text of the journal
  • Just type in the NAME of the Journal and click Search
  • A list of the electric resources where that journal is located is returned
  • Click on the link to the resource and then search for the article
  • Attached is a PowerPoint that illustrates how to use Journal Finder

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