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Marketing 101 - Fall 2020 - Principles of Marketing - Prof. Kulvwait

Gateway to Business Information

  • Begin your research at the Library Homepage [www.hofstra.edu/library]
    • These electronic resources are available 24/7 on- and off-campus
  • Access these resources through the link labeled Databases by Subject
    • Select Accounting/Business/Finance/Marketing
    • Click GO
  • This PowerPoint slide demonstrates how to access Axinn Library

Categories of Business Information

  • Quantitative
  • Qualitative
  • Company information & analysis
  • Country analysis
  • Industry information & analysis
  • Articles found in newspapers, magazines and journals
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