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Marketing 124 - Spring 2022 - Prof. Evans - Consumer Behavior

Which databases

Databases containing articles on the various topics in your assignment are:

  • Business Insights: Essentials
  • Business Source Premier
  • Factiva
  •  Richard K Miller Handbooks
  • ScienceDirect
  • Statista

 

 

Search using the phrase "baby boomer" "generation z" "consumer behavior"

The Word document below briefly demonstrates how to use each resource

 

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